More than just a busy thoroughfare, Finchley Road is a vital part of North West London living. Running from St John’s Wood through Swiss Cottage and up to Hampstead, this dynamic corridor combines excellent shopping, great transport, and a surprising number of tucked-away residential streets. For many, it’s where city convenience meets community life - with a bit of architectural grandeur along the way.
Finchley Road might be known for its transport and retail offering, but dig a little deeper and you'll discover quiet side streets filled with period conversions, art deco apartments and Victorian terraces. It’s a location that suits busy professionals, families, and students alike -particularly those who want quick access to Central London without losing that North West London neighbourhood feel.
Finchley Road is exceptionally well-connected, making it one of the best-located areas in NW London for commuting:
From cinemas and gyms to independent cafés and big-name stores, Finchley Road blends convenience with character:
Families in the Finchley Road area benefit from a wide range of education options, including:
The area attracts a mix of residents: students, young professionals, long-term locals and growing families. The housing stock is just as diverse, ranging from high-ceilinged mansion blocks and 1930s apartments to newly built flats and classic London terrace homes.


Finchley Road is part of our patch - and always has been. We’ve helped hundreds of clients buy, rent and sell along the corridor and its surrounding streets. We love how it combines the practicality of great transport with the charm of nearby neighbourhoods like South Hampstead, West Hampstead and Hampstead Village.
Here’s where we’d stop:
Whether you're looking to buy, rent or sell property in NW3 or NW6, Dutch and Dutch offers expert local insight and a no-nonsense, people-first approach.
Visit our West Hampstead office or get in touch today to find your next home contact us on 020 7794 0075.
174 West End Lane, West Hampstead, London, NW6 1SW